Existing Factory of Hebi Sunrise:
Hebi Sunrise Seika Co.,Ltd is a Joint Venture between China for manufacturing and Singapore for sales and marketing in Asian office. The factory is geographically and ideally situated in the agricultural grain heartland in Henan province, Hebi Sunrise Seika Co. Ltd. is one of the largest manufacturer of quality rice crackers in China with total investment of over US$ 20 million, more than 200 professional specialists out of 1300 staff members and the floor area of 130 acres.
Sunrise present facotry's layout has been designed in four phases for different product lines. The annual capacity of Rice cracker (Arare) for the first phase is 21600 tons out of three production lines; The second one is designed to be put into operation for Senbei,Thin Rice Chips and fried rice crackers, and the annual capacity of Senbei and Thin Rice chips are to be 7200 tons out of two production lines and 10800tons out of two production lines for fried rice crackers. The third phase for green peas and nuts is designed to have two productions lines with annual capacity to be 7200 tons. The state of art laboratory was significantly designed to meet international food standard requirements. Our factory also obtained certification such as HACCP,BRC,FDA,Q.S and OU Kosher etc.
Our business development has been increasingly successful in the international market with the combination of local abundant resources, the daily advanced technology from our existing Japanese experts for ages, strong market research and product development, and coupled with the full support from our sales office in Singapore. Eventually, Sunrise has become the market leader in rice snacks globally among Europe,U.S.A,Canada,Australia,Japan,Middle East,Asia etc.
With hundreds of yummy types of snacks(Arare, Norimaki, Senbei and Nuts) to choose from, Sunrise cracker has a crunch for every craving and a taste for every palate. For years, our products are baked and crunchy , that are free of trans fats, cholesterol, and preservatives. Sunrise crackers always sound as great as they taste because there's nothing in them but a satisfying, flavorful crunch, thus being perfect for any occasion snacking. We offer quality product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles.
Andy and Sunrise Starts another New Rice Crackers Project:
Sunrise and Andy International Foods starts another 1 billion Yuan new project, which is also rice cracker production lines with an annual output of 60,000 tons, There will be 6 production lines with 150,000 square meters of floor area on the 16 acre hectares land area. Sunrise Seika installed advanced equipments like puff machine working in low temperature, to make more than a series of more than 100 kinds of rice cracker products such as Shining beibei, rice made sunflower-seed, crunchy crackers wrapped by seaweed, which was mainly for the domestic market.
The project was supposed to be completed after 2 years, but two of the six production lines will be finished by the end of this year, which will enable Sunrise a daily output of 80 MT. And the other 4 production lines is designed to be put into operation at the starting of the year 2010, at that time Sunrise can achieve an annual capacity of 60,000 MT, an expected yearly income of 3 billion RMB, yearly ratepaying of 0.1 billion, the finishing of this project will lead the print and packing, transportation, and agriculture industrialization into one step forward.
Company Service Philosophy:
To be the leading rice-based healthy foods company focused on rice snacks, we seek to produce healthy products for our esteemed customers, consumers worldwide and the world we live in that we always care for as we provide opportunities for growth and enrichment to our employees, our business partners , and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.